After a successful trial in 2023, Newpharma and Recomaze are pleased to announce the continuation of their joint efforts in researching product suggestions tailored to every visitor in e‑shops, utilizing AI technology. By leveraging user preferences and past online activity, this solution provides the ultimate personalized shopping experience. The focus now shifts to improving solution performance and adapting it to specific markets and e-commerce platforms.
Newpharma, a pan-European e-commerce player, offers an extensive range of pharmacy and parapharmacy products across various categories including beauty and cosmetics, baby and mother care, vitamins and supplements, and over-the-counter medicines. Additionally, specialized products for first aid, home care, and animals are available.
“With an offering of over 45,000 products from 1,700 brands, advanced AI solutions are essential in helping customers find the right product according to their needs. In 2024, Newpharma aims to provide an entire ecosystem powered by AI, targeting the beauty & cosmetics and wellness categories, thereby enhancing customer experience and maximizing personalization for our customers,” stated Razvan Vlasin, CIO of Newpharma Group.
Recomaze, a leading technology company headquartered in Austin, USA, provides state-of-the-art AI technologies that offer unparalleled efficiency, reliability, and time-saving capabilities. The Recomaze solution ensures an addition of 2-6 products per basket and a sales increase of 20-40%.
“The collaboration with Newpharma has enabled Recomaze to accelerate the learning path in AI product recommendation. This positions us to extend our offerings into the dynamic and thriving market of the United States. Our advanced IT solutions are designed to meet the evolving needs of businesses across various industries, and we are excited to bring our expertise to American companies seeking to leverage the latest technologies,” said Delian Coroama, CEO of Recomaze.
About Newpharma:
Newpharma is a pan-European e-commerce player offering a wide range of pharmacy and parapharmacy products, including beauty and cosmetics, baby and mother care, vitamins and supplements, and over-the-counter medicines.
About Recomaze:
Recomaze is a pioneering AI-driven personalization platform designed to engage and convert your first-time e-commerce visitors. By delivering highly relevant product suggestions from their initial visit, Recomaze addresses the critical challenge of generic online shopping experiences, converting new visitors into loyal customers.
