Newpharma and Recomaze Extend Collaboration in AI Research

After a successful trial in 2023, Newpharma and Recomaze continued their joint efforts in researching AI-powered product suggestions tailored to every visitor in e-shops. By leveraging user preferences and real-time online activity, the solution provides the ultimate personalized shopping experience. The focus shifted to improving performance and adapting it to specific markets and e-commerce platforms.

About Newpharma

Newpharma is a pan-European e-commerce player offering an extensive range of pharmacy and parapharmacy products across beauty and cosmetics, baby and mother care, vitamins and supplements, and over-the-counter medicines. With over 45,000 products from 1,700 brands, advanced AI solutions are essential in helping customers find the right product according to their needs.

The collaboration

The Recomaze solution ensures an addition of 2-6 products per basket and a sales increase of 20-40%. The collaboration enabled Recomaze to accelerate its learning path in AI product recommendation, positioning it to extend offerings into the dynamic US market.

What made it work

The scale of Newpharma's catalog, over 45,000 SKUs across multiple categories and languages, made traditional recommendation approaches insufficient. Recomaze's AI-driven personalization works from a visitor's first session without relying on cookies or historical purchase data. The system identifies preferences in real time and delivers relevant product suggestions immediately, even for first-time visitors browsing specialized product categories.

Zero churn. Expanding into additional markets and platforms.